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About

Rick Maggio is an Internet marketer seeking growth and partnership opportunities. Specialties: Search marketing (SEO, SEM), social media marketing, Web analytics, affiliate marketing and project management.

Employment History

  • Founder: Learn Digital Advertising
  • Founder, Web Gumption :: 03/2014 – current
  • Senior Digital Strategist, Today’s Business :: 03/2014 – current
  • SEO and PPC Specialist, Inspirations for Youth and Families and Cove Center for Recovery :: 08/2013 – 03/2014
  • Director of Internet Marketing, Razzle Enterprises, LLC :: 05/2012 – 08/2013
  • Internet Marketing Manager, THAT Agency :: 05/2008 – 05/2012
  • Search Engine Marketing Specialist, Agora Publishing :: 01/2008 – 05/2008
  • eCommerce Manager, Everglades Direct :: 05/2006 – 11/2007
  • IT & eCommerce Manager, RJM Homes :: 10/2004 – 4/2006

Education

  •  Bachelor of Arts in Business Administration, University of Florida :: 05/2002

 

Search Engine Marketing

Experienced search engine marketer with extensive agency and client-side experiences, implementing and managing small to high-scale projects.

Overview of Organic SEO Skills

  • Content strategy
  • Keyword research
  • Content optimization
  • Website architecture
  • Website technical analysis
  • Video optimization
  • Photo optimization
  • Local SEO
  • Campaign budgeting
  • Link building
  • Content marketing
  • Link baiting
  • Scalable link building
  • Strategic link development
  • Link retrieval
  • Campaign analysis

 Overview of PPC (pay per click) Marketing Skills

  • Paid search strategy
  • Keyword research
  • Ad creation & testing
  • Budget optimization
  • Geo-targeting
  • Onsite optimization
  • Quality score optimization
  • Lading page testing (A/B & Multivariate (MV) testing
  • Bid optimization
Related Tools: Google Ads, Google Ads Editor, SEMRush, OpenSiteExplorer (and SEOMoz suite), Google Data Studio, etc.

Social Media Marketing

Experienced social media marketer with a passion for creating engaging and entertaining social media strategies.

Overview of Social Media Marketing Skills

  • Facebook marketing
  • Twitter marketing
  • Pinterest marketing
  • Youtube marketing
  • Blogging
  • Social contest & promotions
  • Content development
  • Content planning
  • Blogger outreach
  • Campaign budgeting
  • Campaign analysis

Email Marketing

Seasoned email marker with experience in small and large email marketing campaigns.

Overview of Email Marketing Skills

  • Email strategy
  • Email list building strategy & implementation (scalable)
  • Email campaign management
  • Email automation strategy (browser retargeting, notifiers, cart abandonment, etc.)
  • Deliverability analysis and optimization
  • Landing page testing
  • Email design testing
  • Campaign tracking & reporting
  • Campaign budgeting
Related Tools: Constant Contact, Aweber, MailChimp, 250ok,

Display Advertising & Media Buying

Experienced cross-network display advertising professional.

Overview of Advertising Skills

  • Display ad strategy
  • Implementation
  • Retargeting (display, click, search)
  • Campaign budgeting
  • Banner ad testing
  • Landing page testing
  • Campaign tracking
  • Campaign analysis

Relevant Tools: Google Ads, Criteo, SiteScout, AdBeat, WhatRunsWhere, AdRoll, Qwaya, etc.

Affiliate Marketing

Marketing professional with experience building and managing affiliate marketing programs.

Overview of Affiliate Marketing Skills

  • Affiliate program creation
  • Publisher management
  • Publisher outreach
  • Website monetization
  • Pricing strategy (CPA, CPL, Hybrid)
  • Pixel management
  • Campaign reporting & analysis
  • Campaign optimization

Web Analytics

Experienced Web analytics professional experienced in designing and implementing small-scale and robust solutions for campaign and user tracking.

Overview of Web Analytics Skills

  • Website analytics implementation (Google Analytics, UA, GA4, older versions too)
  • Custom reporting
  • Analytics customization
  • Google Analytics
  • Omniture
  • Google Data Studio
  • Data analysis
  • Email analytics
  • Social media analytics
  • Affiliate marketing analytics
  • Display advertising analytics
Relevant Tools: Google Analytics (certified), Google Data Studio, Omniture, custom tracking solutions,  MS Excel and Excellent Analytics, Mail Monitor

Recent Projects

A few recent projects that I am or have worked on.