Rick Maggio

Rick Maggio is an Internet marketer seeking growth and partnership opportunities. Specialties: Search marketing (SEO, SEM), social media marketing, Web analytics, affiliate marketing and project management.

Employment History

• Director of Internet Marketing, Razzle Enterprises LLC :: 05/2012 – Current
• Internet Marketing Manager, THAT Agency :: 05/2008 – 05/2012
• Search Engine Marketing Specialist, Agora Publishing :: 01/2008 – 05/2008
• eCommerce Manager, Everglades Direct :: 05/2006 – 11/2007
• IT & eCommerce Manager, RJM Homes :: 10/2004 – 4/2006

Education

•  Bachelor of Arts in Business Administration, University of Florida :: 05/2002

Skills Overview

Experienced search engine marketer with extensive agency and client-side experiences, implementing and managing small to high-scale projects.

Overview of Organic SEO Skills

• Keyword research
• Content optimization
• Website architecture
• Website technical analysis
• Video optimization
• Photo optimization
• Local SEO
• Campaign budgeting

• Link building
• Content marketing
• Link baiting
• Scalable link building
• Strategic link development
• Link retrieval
• Campaign analysis

 Overview of PPC (pay per click) Marketing Skills

• Keyword research
• Ad creation & testing
• Budget optimization
• Geo-targeting

• Onsite optimization
• Quality score optimization
• Lading page testing (A/B & Multivariate (MV) testing

Related Tools: Google keyword research tool, Google AdWords editor, SEMRush, OpenSiteExplorer (and SEOMoz suite), etc.

Experienced social media marketer with a passion for creating engaging and entertaining social media strategies.

Overview of Social Media Marketing Skills

• Facebook marketing
• Twitter marketing
• Pinterest marketing
• Youtube marketing
• Blogging
• Social contest & promotions

• Content development
• Content planning
• Blogger outreach
• Campaign budgeting
• Campaign analysis

Relevant Tools: Qwaya, SproutSocial, Hootsuite, Woobox, etc.

Seasoned email marker with experience in small and large email marketing campaigns.

Overview of Email Marketing Skills

• Email list building strategy & implementation (scalable)
• Email campaign management
• Email automation strategy
• Inbox deliverability testing

• Landing page testing
• Email design testing
• Campaign tracking & reporting
• Campaign budgeting

Related Tools: Constant Contact, Aweber, MailChimp, MailMonitor, etc.

Experienced cross-network display advertising professional.

Overview of Advertising Skills

• Display ad strategy
• Implementation
• Retargeting (display, click, search)
• Campaign budgeting

• Banner ad testing
• Landing page testing
• Campaign tracking
• Campaign analysis

Relevant Tools: Google AdWords, SiteScout, AdBeat, WhatRunsWhere, AdRoll, Qwaya, etc.

Marketing professional with experience building and managing affiliate marketing programs.

Overview of Affiliate Marketing Skills

• Affiliate program creation
• Publisher management
• Publisher outreach
• Website monetization

• Pricing strategy (CPA, CPL, Hybrid)
• Pixel management
• Campaign reporting & analysis
• Campaign optimization

Experienced Web analytics professional experienced in designing and implementing small-scale and robust solutions for campaign and user tracking.

Overview of Web Analytics Skills

• Website analytics implementation
• Custom reporting
• Analytics customization
• Google Analytics
• Omniture

• Data analysis
• Email analytics
• Social media analytics
• Affiliate marketing analytics
• Display advertising analytics

Relevant Tools: Google Analytics (certified), Omniture, custom tracking solutions, MS Excel and Excellent Analytics, Mail Monitor

A few recent projects that I am or have worked on.

• RJM Custom Homes – Custom home builder website which includes a portfolio, blog, lead generation form, social media integration and basic SEO
• WalkAbout Wellington – Wellington event website which includes event calendar, classified ads, a business directory, blog and more.