There are many factors that affect your rank in the search engines. In fact, there are enough things to consider that many SEOs get bogged down and miss the big picture. It’s a bit of a ‘we can’t see the forest through the trees’ predicament. In order to manipulate the search engine results, we need to first understand the search engines.
Search engines are like most bosses. If you make their life easy and give them what they want, they may reward your efforts. If you’re caught cheating along the way, you may find your self in the unemployment line.
First, a lesson in economics
Search engines sell ads. Search engines can sell more ads when there are more users. Therefore, the search engine focuses on getting more users.
How do that?
Just like any other business, they try to provide good services. The best service a search engine can provide for searchers is good search results. If searchers can come to rely on a certain search engine to find what they’re looking for, they will become loyal to that search engine. So, search engines shoot to bring back the best results for each search query.
What can you do with this useless information?
You can pay attention to the keywords above that are bold, underlined and in italics. Before you get too tied up in keyword research, link-building, social media marketing, 301 redirects and the works, go back and try to make your website the best result for search terms important to you. Once you’re ready, checkout my SEO 101 lessons. They’re short and sweet and should help you with the basics. If you can any questions, may be I can help.
Cheers
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