The folks at Google recently announced and applied a pretty big change that will affect both searchers and searchies (that’s right, I invented a new word…). In summary, the default Google search interface now includes what Google Labs used to call Google Suggest and what the current Google toolbar on your browser (if you have [...]
I’ve spent more time than I’d to admit creating and managing pay per click campaigns. From small, low-budget campaigns to campaigns that spend 500K plus per year, there’s one thing that all pay per click campaigns have in common: There’s almost no such thing as the ‘right way’ to run a campaign. What I mean [...]
Many of the clients that I’ve spoken with who have never tried to advertising using Google Adwords, a pay per click advertising channel, usually say they haven’t because they just couldn’t figure it out. Here’s a quick step by step guide to setting up your first AdWords account.
Step 1: Open a Google account. This is [...]
Content syndication in one my favorite methods of building links. The theory of content syndication is simple:
Research and write a good article about a topic related to your website. Add inks to your website in the article and give it away for free to people who want to post it on their website, as long [...]
Plain and simple, most link building activities are a pain in the ass. While there is some satisfaction when you’re successful, the process can be pretty repetitive. Submitting to directories is one link building technique that is especially lame. While I think there is some value in it, I don’t spend too much time doing [...]
