Content syndication in one my favorite methods of building links. The theory of content syndication is simple:
Research and write a good article about a topic related to your website. Add inks to your website in the article and give it away for free to people who want to post it on their website, as long as they leave the links in the article. For every website that you can get to post it, you’ve earned yourself a link. Since you wrote the article, you can choose where it links to and what the anchor text of the link says.
Once you written a couple articles, post your content to these websites:
- Ezine Articles (http://ezinearticles.com/)
- Article Dashboard (http://www.articledashboard.com/)
- Article Snatch (http://www.articlesnatch.com/)
Aside from these general article syndication networks, considering syndicating your content on other blogs and websites that are similar and non-competitive to your own. It’s a good idea to develop relationships with other websites owners as they can be valuable partners to trade content and links with.
The most difficult part of this link building strategy is finding the time to produce several quality articles. Fortunately, you can always write and submit just one or two at a time and work on the strategy over the long haul.
Note: Since article syndication is a long-term technique, think carefully about who the author of your content is. Both of these tips come from personal experience:
First, many article syndication networks will verify that content submitted is not plagirized. If you’ve published the same article under several different pen names, most will reject it for fear that the content is stolen. Each article you write should have exactly one author, no matter who it is…
Second, if you use the same pen name for all your articles, you’ll build a reputation for that author. This will help you when you request to post content on other websites. Often, the website owner will ‘Google’ your pen name to see work you’ve done. This is especially effective if you choose a pen name that is unique as you’ll quickly take top Google rankings if someone searches for you.
Be creative when thinking about outlets for syndicating your content. There are a world of websites looking for good content and thus, plenty of opportunities.
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