This video is a year old but the message is great. It’s an interview with Matt Cutts where he talks about SEO strategies for small business and local search. For those of you who don’t know, Matt Cutts works for Google and has become the ‘voice’ of Google on many SEO issues.
Granted, the influence that the meta description tag has on organic rankings is questionable. While the description tag is thought to have some effect, it’s not likely that it has a large effect. So why post about writing good descriptions? Simple, click-though rates.
To begin, lets see how the meta description is used by the [...]
One of single most important on-page factors in SEO is the title tag. To start, the title tag is an HTML tag that should exist and be unique on every web page. This tag is so important in SEO because it serves as the main title of the document. The search engines expect this document [...]
There are many factors that affect your rank in the search engines. In fact, there are enough things to consider that many SEOs get bogged down and miss the big picture. It’s a bit of a ‘we can’t see the forest through the trees’ predicament. In order to manipulate the search engine results, we need [...]
