I’ve spent more time than I’d to admit creating and managing pay per click campaigns. From small, low-budget campaigns to campaigns that spend 500K plus per year, there’s one thing that all pay per click campaigns have in common: There’s almost no such thing as the ‘right way’ to run a campaign. What I mean [...]
Many of the clients that I’ve spoken with who have never tried to advertising using Google Adwords, a pay per click advertising channel, usually say they haven’t because they just couldn’t figure it out. Here’s a quick step by step guide to setting up your first AdWords account.
Step 1: Open a Google account. This is [...]
This video is a year old but the message is great. It’s an interview with Matt Cutts where he talks about SEO strategies for small business and local search. For those of you who don’t know, Matt Cutts works for Google and has become the ‘voice’ of Google on many SEO issues.
