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	<title>Rick Maggio &#187; Pay Per Click</title>
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	<description>SEO, the Internet and nonsensical banter</description>
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		<title>How to Write a Pay Per Click Ad</title>
		<link>http://www.rickmaggio.com/2008/08/how-to-write-a-pay-per-click-ad/</link>
		<comments>http://www.rickmaggio.com/2008/08/how-to-write-a-pay-per-click-ad/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 01:15:25 +0000</pubDate>
		<dc:creator>Rick Maggio</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[seo 101]]></category>

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		<description><![CDATA[I&#8217;ve spent more time than I&#8217;d to admit creating and managing pay per click campaigns. From small, low-budget campaigns to campaigns that spend 500K plus per year, there&#8217;s one thing that all pay per click campaigns have in common: There&#8217;s almost no such thing as the &#8216;right way&#8217; to run a campaign. What I mean [...]]]></description>
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		<title>How to Setup a Google Adwords Account</title>
		<link>http://www.rickmaggio.com/2008/08/how-to-setup-a-google-adword-account/</link>
		<comments>http://www.rickmaggio.com/2008/08/how-to-setup-a-google-adword-account/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 22:16:12 +0000</pubDate>
		<dc:creator>Rick Maggio</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[pay per click campaigns]]></category>

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		<description><![CDATA[Many of the clients that I&#8217;ve spoken with who have never tried to advertising using Google Adwords, a pay per click advertising channel, usually say they haven&#8217;t because they just couldn&#8217;t figure it out. Here&#8217;s a quick step by step guide to setting up your first AdWords account.
Step 1: Open a Google account. This is [...]]]></description>
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		<title>Matt Cutts &#8211; SEO Basics</title>
		<link>http://www.rickmaggio.com/2008/07/matt-cutts-seo-basics/</link>
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		<pubDate>Sun, 27 Jul 2008 01:44:55 +0000</pubDate>
		<dc:creator>Rick Maggio</dc:creator>
				<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[small business strategies]]></category>
		<category><![CDATA[videos]]></category>

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		<description><![CDATA[This video is a year old but the message is great. It&#8217;s an interview with Matt Cutts where he talks about SEO strategies for small business and local search. For those of you who don&#8217;t know, Matt Cutts works for Google and has become the &#8216;voice&#8217; of Google on many SEO issues.
]]></description>
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